A national collective uniting Saudi engineers, designers, and investors to build a world-class automotive brand. We are not imitating. We are creating.
Built by Saudi hands. We are assembling the nation's finest minds—engineers, designers, and visionaries—united by a shared dream of automotive excellence.
This is a voluntary contribution to build the team and the idea. We seek those who believe in the vision and want to be part of history.
Rooted in the heritage of the sword and palm. We are creating something authentically Saudi, not imitating the West.
Contributing to the Kingdom's transformative economic diversification and industrial innovation goals.
Every great endeavor stands on principles. These are ours—the values that guide every decision, every design, every partnership.
Pioneering automotive technology with environmental responsibility at its core. Leading, not following.
Design language rooted in Saudi heritage. The sword and palm, reimagined for the automotive age.
Competing with the finest marques globally. Ultra-luxury standards in every component and detail.
A symbol of Saudi capability. Proving to the world what Saudi innovation can achieve.
We are assembling experts across every discipline required to design, engineer, and manufacture a world-class luxury vehicle. Each role is critical. Each contributor is valued.
Heart of the machine. Electric, hybrid, or combustion—defining the soul of Saudi performance.
The foundation of driving dynamics. Comfort and precision balanced for desert and highway.
Visual identity meets ergonomic excellence. Saudi aesthetics translated into automotive form.
The digital nervous system. Connectivity, autonomy, and user experience integrated seamlessly.
We are seeking passionate Saudis who believe in the vision. Whether you engineer, design, or invest—there is a role for you.
Shape the mechanics of tomorrow. Powertrain, chassis, battery, software, and materials specialists.
Define the aesthetic of Saudi luxury. Create the visual language that will represent our nation.
Be among the first to back the nation's luxury automotive brand. Seed round now open.
What started as a wooden car built by a child in the Saudi summer has become a vision to create the Kingdom's first luxury automotive brand. This is not a business venture. This is a calling.
Read the full storyI started with a wooden car in the summer of 1982. Today, I invite you to build the real thing.
Join a collective of visionaries building Saudi Arabia's first luxury automotive brand. No job seekers. Only believers.